Whitepaper
May 25, 2023
|
5
min read

The Experience is the Brand

Trading Central
,
Marketing
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Kicking off the business session of the 2023 Digital Wealth Summit, J.D. Power’s Managing Director of Digital Solutions, Amit Aggarwal explored the current pulse of the industry’s digital experience. Leveraging data insights from their latest North American Digital Wealth Experience Study, Amit reviewed the brands raising the bar and the impactful areas currently lagging.

Mobile Apps... Coming in Strong

A brokerage brand sits centered within the various channels investors interact with and Amit noted the growing influence of mobile. App usage is on the rise, with mobile users noting higher satisfaction with their overall experience than those solely interacting on desktop

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